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ShelfMonitor

Distributor Scorecard Program

A shared score your distributors can act on

The Distributor Scorecard Program gives brands a shared, regular scorecard of how each distributor presents their products online. It's for manufacturers that sell through several distributors and want gaps fixed faster.

Custom pricing

Ferretería Andina: overall 68 of 100. Content 54, price 81, availability 72, search rank 63.

Illustrative example with fictional brands.

What we score

Six dimensions

Each distributor sees how they perform on your products, what to fix first, and how they compare over time.

  • Content completeness

    Titles, descriptions, bullets and attributes for every SKU.

  • Image & spec quality

    Enough images, correct specs and up-to-date documents.

  • Price consistency

    Prices aligned with your policy across channels.

  • Availability

    Top products in stock and orderable where buyers look.

  • Search rank

    Where your products appear on the distributor's own site search.

  • AI visibility

    Whether the distributor is cited when buyers ask AI where to buy.

Why it works

Distributors fix things faster when they see a clear, shared score

  • One format for every distributor, so conversations are about fixes, not data
  • Priorities ranked by impact, so teams know where to start
  • Quarterly trend, so progress is visible to both sides

Frequently asked questions

Give your channel a shared score

Book a call to scope a scorecard program for your distributors.