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ShelfMonitor

AI Search + Digital Shelf

When buyers ask AI, does your brand make the shortlist?

We show you how ChatGPT, Gemini, Claude and Perplexity recommend your brand against competitors, and how you show up on retailers and marketplaces. Then we fix it with you and your distributors.

  • Built exclusively for manufacturers and distributors
  • English & Spanish

Buyer: What's the best cordless drill for a small contractor under $200?. The assistant recommends Voltaro, Kestrel Tools, Northfield Pro. Your brand is not mentioned.

Illustrative example with fictional brands.

The shift

  1. 01

    Buyers ask AI first.

    Product research is moving from search bars to AI assistants.

  2. 02

    AI picks a shortlist.

    Assistants typically name a handful of brands. Everyone else is invisible.

  3. 03

    Most brands are flying blind.

    They don't know what AI says about them, or why.

What we measure

Two shelves. One buyer journey.

AI Search

Mentions, ranking, sentiment and the sources AI engines cite in your category.

Digital shelf

Share of search, content, price and availability on the retailers and marketplaces that matter.

Share of AI recommendations

Share of 100 prompts where each brand is recommended, by assistant.

Share of AI recommendations by brand and assistant (illustrative)
BrandChatGPTGeminiClaudePerplexity
Voltaro64%58%61%70%
Kestrel Tools52%47%55%49%
Northfield Pro38%44%35%41%
Brindle27%31%22%25%
Ardent18%12%20%15%
Your Brand9%14%6%11%
Illustrative example with fictional brands.

Why us

Not another dashboard

Monitoring tools tell you what's happening. We tell you why, what to fix first, and we fix it with your channel.

  • Tracks AI mentions

    Monitoring software
    Yes
    ShelfMonitor
    Yes
  • Digital shelf on retailers & marketplaces

    Monitoring software
    Partial
    ShelfMonitor
    Yes
  • Explains why and prioritizes fixes

    Monitoring software
    No
    ShelfMonitor
    Yes
  • Executes content & data fixes

    Monitoring software
    No
    ShelfMonitor
    Yes
  • Distributor scorecards

    Monitoring software
    No
    ShelfMonitor
    Yes
  • English & Spanish, LATAM retail know-how

    Monitoring software
    No
    ShelfMonitor
    Yes

Services

Start with clarity. Stay for results.

  • From USD 3,000

    AI Shelf Audit

    Know exactly where you stand vs. your top 3 competitors, and what to fix first.

    • 100 buyer-intent prompts across 4 AI assistants
    • Digital shelf gaps on 3 retailers or marketplaces
    • Prioritized 90-day action plan
    Learn more: AI Shelf Audit
  • From USD 2,000/mo

    AI Shelf Retainer

    Stay visible as AI answers and retail shelves change every month.

    • Ongoing AI and digital shelf monitoring
    • Monthly content plan and execution support
    • Channel-ready monthly report
    Learn more: AI Shelf Retainer
  • Custom pricing

    Distributor Scorecard Program

    Give your distributors a shared score they can act on.

    • Scorecards per distributor and category
    • Content, price, availability and search rank
    • Quarterly reviews with your channel team
    Learn more: Distributor Scorecard Program
Looking for AI agents for distributors?

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AI agents for distributors

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Process

How we work

  1. 01

    Diagnose

    We map how AI assistants and retailers see you vs. competitors.

  2. 02

    Prioritize

    A 90-day plan ranked by impact and effort.

  3. 03

    Fix with your channel

    Content, product data and distributor actions.

  4. 04

    Measure

    Monthly tracking and channel-ready reports.

Industries

Industries we serve

View all

Manufacturers

  • Consumer goods / CPG
  • Beauty & personal care
  • Home & housewares
  • Pet
  • Food & beverage
  • Tools & hardware
  • Automotive & aftermarket

Distributors

  • Hardware & home improvement
  • Industrial MRO
  • Plumbing & sanitary
  • Paints & coatings
  • Construction materials
  • Auto parts

FAQ

Questions, answered

See where you stand in 3 weeks

Your brand vs. 3 competitors, 100 prompts, 4 AI assistants, 3 retailers. A clear action plan at the end.