About
Built by people who've run the digital shelf
ShelfMonitor helps manufacturers and distributors win the moment a buyer asks AI what to buy, and the moment they check the retail shelf. We're operators from eCommerce, digital shelf and channel management, working in English and Spanish.
Why we started
The shelf moved. Most brands didn't notice.
For years, winning online meant winning the search bar and the retailer page: the right title, the right images, the right price, in stock. We spent our careers doing exactly that, across retailers, marketplaces and distribution partners.
Then buyers started asking AI assistants instead. Those assistants name a handful of brands and skip the rest, and they build their answers from the same product data, retailer content and reviews we'd been fixing all along. Most manufacturers can't see this new shelf, and the tools that measure it stop at a dashboard.
ShelfMonitor exists to close that gap: show brands where they really stand, explain why, and fix it together with the retailers and distributors who control so much of what buyers see.
What we believe
Four ideas behind every project
There are two shelves now
AI answers and the retail shelf feed each other. Fixing one while ignoring the other leaves the sale on the table.
Data only matters if someone acts on it
Every finding we share comes with a priority, an owner and a next step. A score without a plan is just another report.
Your channel is part of your brand
Retailers and distributors publish most of the content buyers see. We bring them into the work instead of working around them.
Two languages, one standard
Buyers in Monterrey, Santiago and Miami deserve the same quality. We work natively in English and Spanish.
Clear expectations
What we are, and what we're not
We are
- An operating partner that turns AI and shelf data into fixes
- Focused only on manufacturers and distributors
- Tool-agnostic: we pick the right monitoring tools for your category
- Hands-on with content, product data and your channel
We're not
- Another monitoring dashboard you have to interpret alone
- An SEO shop that only looks at your website
- A custom software factory with open-ended projects
- A fit for agencies or retailers looking for a white-label tool
The team
Operators, not an SEO shop
Our work is led by people who have sat on the brand side of the table, and who know how a manufacturer actually works with its retailers and distributors.
- Years running digital shelf programs across more than a dozen retailers and marketplaces
- Channel scorecards built and shared with large distribution accounts
- Hands-on experience in US and Latin American retail
- Deep familiarity with product data, content syndication and PIM
Let's talk about where you stand
Book a 30-minute call. No pitch deck, just an honest look at how AI and the retail shelf see your brand.