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ShelfMonitor

AI Shelf Visibility

Two shelves, one buyer journey

AI Shelf Visibility is how often and how well AI assistants like ChatGPT, Gemini, Claude and Perplexity recommend your brand, combined with how you show up on retailer and marketplace shelves. It's built for manufacturers and the distributors that sell their products.

The buyer journey

Buyers move between both shelves

A buyer asks an assistant for a shortlist, then checks price, reviews and stock on a retailer. Win one shelf and lose the other, and you still lose the sale.

The AI shelf

  • Are you mentioned for the prompts your buyers actually ask?
  • Where do you rank in the answer vs. competitors?
  • How is your brand described, and is it accurate?
  • Which sites do AI engines cite in your category?

The retail shelf

  • Share of search: do you show up on page one for category terms?
  • Are titles, images, specs and bullets complete and consistent?
  • Is price consistent across retailers and distributors?
  • Are your top products in stock where buyers look?

Ways to work with us

Three offers, one goal

Start with an audit to get a baseline. Keep improving with a retainer. Bring your distributors in with shared scorecards.

  • From USD 3,000

    AI Shelf Audit

    Know exactly where you stand vs. your top 3 competitors, and what to fix first.

    • 100 buyer-intent prompts across 4 AI assistants
    • Digital shelf gaps on 3 retailers or marketplaces
    • Prioritized 90-day action plan
    Learn more: AI Shelf Audit
  • From USD 2,000/mo

    AI Shelf Retainer

    Stay visible as AI answers and retail shelves change every month.

    • Ongoing AI and digital shelf monitoring
    • Monthly content plan and execution support
    • Channel-ready monthly report
    Learn more: AI Shelf Retainer
  • Custom pricing

    Distributor Scorecard Program

    Give your distributors a shared score they can act on.

    • Scorecards per distributor and category
    • Content, price, availability and search rank
    • Quarterly reviews with your channel team
    Learn more: Distributor Scorecard Program

Sample deliverables

What you actually get

Every finding comes with the evidence behind it and a clear next step. These are rendered examples with fictional brands.

Share of AI recommendations

Share of 100 prompts where each brand is recommended, by assistant.

Share of AI recommendations by brand and assistant (illustrative)
BrandChatGPTGeminiClaudePerplexity
Voltaro64%58%61%70%
Kestrel Tools52%47%55%49%
Northfield Pro38%44%35%41%
Brindle27%31%22%25%
Ardent18%12%20%15%
Your Brand9%14%6%11%
Illustrative example with fictional brands.

Prompt-level results

PromptAssistantYour brandTop brand
Best cordless drill for a small contractorChatGPTNot mentionedVoltaro
Most reliable impact driver for daily useGemini#4Kestrel Tools
Cordless drill with the longest warrantyClaudeNot mentionedVoltaro
Best value drill kit with two batteriesPerplexity#3Northfield Pro
Illustrative example with fictional brands.

Digital shelf gaps

  • Only 2 images on top-selling SKU

    AmazonHigh impact

  • Missing battery specs in 12 listings

    Home DepotHigh impact

  • Price 9% above other retailers

    MercadoLibreMedium impact

  • Hero SKU out of stock in 2 regions

    WalmartMedium impact

Illustrative example with fictional brands.

90-day action plan

  1. Days 1–30

    • Fix titles and specs on top 20 SKUs
    • Publish buyer FAQ on product pages
  2. Days 31–60

    • Share scorecards with 3 key distributors
    • Add comparison content for the category
  3. Days 61–90

    • Earn coverage on 2 cited review sites
    • Re-measure all 100 prompts
Illustrative example with fictional brands.

Process

How we work

  1. 01

    Diagnose

    We map how AI assistants and retailers see you vs. competitors.

  2. 02

    Prioritize

    A 90-day plan ranked by impact and effort.

  3. 03

    Fix with your channel

    Content, product data and distributor actions.

  4. 04

    Measure

    Monthly tracking and channel-ready reports.

Frequently asked questions

Get your baseline in 3 weeks

Start with an AI Shelf Audit: your brand vs. 3 competitors, with a prioritized 90-day plan.